Unscripted

Local Holiday Joy

An iconic toy store in Chapel Hill brings joy and wonder to the community, especially during the holiday season. No, this isn’t the synopsis of The Christmas Case of Hezekiah Jones—our upcoming holiday play by Howard L. Craft and Mike Wiley. We’re talking about Ali Cat Toys!

Meet Bipin Shah

Bipin Shah is the proud owner of Ali Cat Toys, a beloved local business nestled in Carrboro’s Carr Mill Mall.

“It means a lot to be a part of this community as a local business owner. My wife and I love this community and our daughters grew up here. This is our home.”

The Story Behind Ali Cat Toys

For over 30 years, Ali Cat Toys has served the Chapel Hill, Carrboro, and surrounding communities. The store was originally started by a local mom and named after her daughter, Ali. It began as a place to find educational toys, books, and tapes—a legacy that has continued and evolved under Bipin’s care.

Great Toys, Great People

If you’ve visited Ali Cat Toys, you’ve likely experienced the warmth of their incredible staff, always ready to help. “We have an excellent team, much like a family. They are so knowledgeable and will make your shopping experience a lot of fun.” Ali Cat Toys also offers free gift wrapping with every purchase—a perfect touch for the holidays!

“We offer a wide collection of unique toys, books, games, puzzles, and other gift items you cannot find at bigger stores or online. We’re very proud of serving the community.”

A Festive Collaboration

This holiday season, Ali Cat Toys has partnered with PlayMakers to bring even more magic to The Christmas Case of Hezekiah Jones. Thanks to Bipin and his team, the production will feature special toy giveaways for lucky audience members.

“Being a part of and giving back to the community is dear to me. When the opportunity to work with PlayMakers came, I knew it was a perfect opportunity.”

“The arts are very important; it makes the community vibrant. It not only brings world-class artists, but also provides opportunities with small businesses like us to give back and get in touch with the community.”

Dreams for the Future

Looking ahead, Bipin envisions Ali Cat Toys continuing to be a beacon of joy in Chapel Hill.

“We definitely want to expand. Not only in terms of increasing the products we offer, but also looking for the opportunity to open another store in the area. We also want to evolve with time so that we can continue to cater to the needs and wants of the community.

Most importantly, we plan to preserve and continue the legacy that past owners have left. No matter how old you are, you will have a shared moment of fun and joy, and a great shopping experience,” says Bipin Shah.

This holiday season, rediscover the magic of imagination and community through The Christmas Case of Hezekiah Jones. And while you’re at it, stop by Ali Cat Toys to experience the joy and wonder that inspired this collaboration. Together, we can make the season a little brighter for everyone.

Tickets Now On Sale!

The Christmas Case of Hezekiah Jones runs November 26 through December 15 at PlayMakers Repertory Company.


PlayMakers Repertory Company is proud to celebrate local partnerships like this one. Visit Ali Cat Toys in Carrboro for a dose of joy and creativity, and don’t miss the chance to see our holiday production that brings the magic of toyshops to life.